In part five of my social selling on LinkedIn series, I want to give you a few LinkedIn headline tips that I use (and that you can steal) to make my profile stand out and get noticed by new prospects.
But first! If you haven’t read the four previous posts in this series covering social selling on LinkedIn, using LinkedIn as a sales tool, optimizing your LinkedIn profile picture and why you should customize your LinkedIn URL you should definitely go back and read those first.
They lay the groundwork for your social selling strategy, how you should be thinking about LinkedIn in general, and a few key changes you’ll need to make to your LinkedIn profile that will make you easier to find, and will help optimize your profile for organic search on Google.
Why LinkedIn Headline Tips?
Because one of the most common mistakes found on Linkedin, one that I see everyday, begins and ends with the headline. Your headline shouldn’t be your job title. Your headline is not a job function. Your headline is a means of demonstrating the value that you offer a prospect, a potential client, a lead. That’s the truth!
That means you need to stop thinking of your LinkedIn profile headline as a job description. Start thinking of your LinkedIn headline as a value statement.
One of the best LinkedIn headline tips that I can give you is to think of yourself in an elevator with a decision maker, for the next 30 seconds. That decision maker turns to you and asks, what do you do? The 120 character elevator pitch that you give is what you need to be using as your LinkedIn profile headline.
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Think of the core words that describe you and what you can offer to a prospective client or customer. Think of the problems that you solve. Think of the solutions that you offer. These are key words that make sense for your prospect.
Try to think of words that a prospect would use when doing keyword searches, or that they would notice when you’ve reviewed their LinkedIn profile, words that will resonate with them.
Remember, since you’ve claimed a custom URL on Linkedin optimizing your headline here has the added benefit of being indexed by the search engines as well. It acts as the title of your branded web site. Your headline is not only optimized for Linkedin, it also becomes a lead source and a lead generator for you. The core words that you use within your headline will help you bubble to the top of LinkedIn searches, but more importantly, it will help you rank better in organic Google searches.
Your LinkedIn Headline Bottomline
The bottom line is taking the time to craft a compelling LinkedIn headline takes some time, and a bit of self examination, but, it is well worth the effort if you’re using LinkedIn as a sales tool! Watch for upcoming posts where I’ll outline more steps I take, and that you should take to optimize your Linkedin profile and the specific actions you should be taking on a daily basis to implement a solid social selling strategy and really start using LinkedIn effectively!
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